The Canadian Elite Basketball League launched 10 teams on Laylo over the course of 2 weeks. Our team of industry experts met with each team individually to train them on Laylo’s best practices and help get them set up for success.

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Goal

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🏆 CEBL teams leveraged Laylo to engage season ticket holders for renewals, generate excitement around Championship Weekend (CW23), promote limited edition merchandise, and more!

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Importing Fan Lists

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📌 Each team migrated existing fan lists (including casual purchasers, season ticket holders, and more) and segmented them using Laylo’s importing tool.

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🏀 After importing their target lists, the teams reached out with exclusive offers on season tickets, game day ticket discounts, CW23 deals and more.

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Championship Weekend

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💡 The league created a multidrop so fans can sign up for exclusive updates, offers, off-court events and ticket info ahead of their 2023 Championship Weekend in Vancouver.

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💬 They shared the link across socials and email. The multidrop was also embedded directly on their website to drive further opt-ins.

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