After kicking the summer off with their debut collaborative album, Kaytranada and Aminé used Laylo to announce a fall tour.

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The Tour

🎟️ KAYTRAMINÉ used Laylo’s multidrop feature to announce presale tickets and fans were hyped to see them live.

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Collecting Sign Ups

Website Embed

🖥️ They embedded the multidrop on to their website and made the sign up experience seamless: kaytramine.com/tour

It was clean and on brand. Thousands of fans responded and patiently waited for that special text with the presale code.

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Instagram Stories

📢 KAYTRAMINÉ shared the multidrop link on their Instagram stories.

💡 Pro Move: The tour link was the only story they shared. This helped drive sign ups and keep fans focused.

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The Drop

📬 Later that week, fans received a reminder text or email with the link to buy presale tickets. Each message was personalized depending on which city a fan RSVP’d for.

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Results

🎟️ The NYC, LA and Chicago shows sold out within hours. The tour only had 5 stops but now KAYTRAMINÉ can directly hit thousands of super engaged fans with future shows, merch, or new music.