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Laylo + Presave

August 7, 2023

Laylo offers Spotify Presaves directly on Drop pages.

Intro

A big use case for Laylo has been using a Drop to let fans get notified when a song is out. Traditionally, this has been somewhat accomplished through autosaves via feature.fm, Linkfire, Hypeddit, and a few other platforms.

Here's an article that outlines how autosaves have been used in the past and what they will mean in the future: https://oddlysimpl.xyz/pre-saves-next-year/

How Does Laylo’s Presave Work?

  1. As soon as the fan signs into Spotify, we auto follow the artist via their Spotify account. (Make sure to have your spotify artist page linked on your profile!)
  2. When the drop date and time is set, Laylo will auto save the song directly into the fan’s library as soon as they receive the text/email/IG dm with the song link
  3. Once a fan logs into Spotify for the first time, they will never have to login again. This is because we attach a fan’s Spotify account to their phone number or email. So the next time the fan goes to autosave any of your songs via Laylo, all they have to do is put their phone number!
  4. Any fan who presaves once is presaved forever until they opt out via Laylo. For example if you get 10k fans presaved on your first song, and another 10k on your second, you actually have 20k total. Our presave works on an artist basis, not a song by song basis.
  5. To enable a presave drop, head to the Advanced tab of your Drop Details and turn on "Autofollow" and "Presave"

The Presave Myth

Industry wide, people have been using 'autosave' links - and we’d like to clear up exactly what an 'autosave' actually does.

There is no such thing as a 'presave' on Spotify’s backend. Spotify has no clue how many 'autosaves' you have. When you execute a autosave campaign on Ffm, Linkfire, Hypedit, etc. all that’s happening is that the company will store the fan’s Spotify token, and then save the track to their library when the song is actually out. That’s why you don’t need to add an ISRC for a autosave to work until the song is actually out.

It’s the same with Laylo. When a fan logins into Spotify on Laylo, we store the fan’s Spotify token/account, and then when the song is actually out, we loop through every fan and add the track to their libraries.

FAQ

How well does it work?

So far we are seeing a 35% conversion rate from Laylo sign up -> inputting their Spotify info. This is on par or better than traditional autosaves, not to mention you get their phone numbers too.

How will Spotify know how many autosaves I have?

This is a myth. All autosave tools like FeatureFM don’t actually report data to Spotify. Spotify has no idea how many autosaves you’ve gotten. The track does not actually ‘save’ into the fans’ libraries until the song is actually out. Laylo works the same way as other autosave tools.

Do I need to know the song’s ISRC or Spotify link when I set this up?

No, you can input this info any time and collect fan data until you’re ready to drop.

Who has used this feature?

Shortlist: Cavetown, Sub Urban, Odesza, Murda Beats, J Balvin, SiR, Jenna Raine, Madeline the Person, Katherine Li, Alexander23, North Star Boys, Dixie Damelio, Dylan Conrique, Dillon Francis, Laszewo.

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