Messaging fans with your own custom phone number drives your conversion rates up by 15-25%.

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Build Trust with a Personal Contact Card

Your dedicated number comes with a contact card, allowing fans to save your name and profile picture to their phone. Whenever you text or send them a drop, fans will receive a personalized message from you.

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How to Claim Your Phone Number

In your account go to Profile → Phone Number to claim your number. You can search for a specific area code.

💡Custom phone numbers are $10/ month. Read more about Laylo pricing here.

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Claim an Alphanumeric Sender ID

What is an Alphanumeric Sender ID?

An alphanumeric sender ID essentially helps businesses communicate with customers without having the customer not know who is texting them. The phone number at the top of the message will be replaced by a name of your choosing.

Alphanumeric Sender IDs do not work in the US, they are only activate in certain countries. Check this article for a list of countries where alphanumeric sender IDs work. If alpha senders are available in a certain country, Laylo will automatically send using the sender ID to improve deliverability and click throughs.

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Phone number registration

https://support.twilio.com/hc/en-us/articles/1260800720410-What-is-A2P-10DLC-

This only applies to you if you are texting US based fans.

US cell phone carriers now require any marketing messages sent to US recipients to be fully registered via A2P routes. In order to do this, The Campaign Registry must manually vet your phone number and use case. This process usually takes 3-5 business days. While the phone number is registering, you cannot send text messages to US recipients. If you have an Alphanumeric Sender ID set up, you can continue texting fans outside the US.

If you’d like to expedite the process, you can click the expedite button on the “Your Phone Number” section.

If you are sending <3000 text messages per day, we recommend registering as a Sole Proprietor which will make the registration process faster.

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Text w/ Fans

Once you’ve claimed your phone number, make sure to customize the welcome message. Fans will receive this if they text your number.

You can also respond to SMS messages from fans.

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Best Practices for Sending Messages to your SMS List

Remind fans when new content is live.

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Make your texts feel personal.

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Share important updates and instructions for events and upcoming drops.