Updated: September 15, 2025 @ 11:30PM BST
GRAMMY-winner and Academy Award and Golden Globe-nominated actress and musician Ariana Grande returns to the stage on her highly anticipated ‘The Eternal Sunshine Tour.’ The tour includes multiple nights in London. The UK Artist Presale, powered by Laylo’s unique codes, opens Tuesday, 16 September at 10:00 a.m. BST. This tour is in high demand, and tickets are expected to move quickly. If you opted in and verified, you should have received a unique code via SMS sometime on Monday, September 15.
Important: Receiving a unique code gives you access to the presale but does not guarantee tickets. Demand will likely exceed availability and tickets are first-come, first-served.
Please note: Ariana Grande's London artist presale is hosted on Ticketmaster and AXS. Laylo powered the presale registration and code delivery; purchases, queues, and seat maps are managed directly by our ticketing partners. For live presale questions on September 16, please contact Ticketmaster or AXS support.
Key dates for London presale
- Codes were delivered via SMS over a 12 hour period beginning Monday, 15 September, 2025 at 10AM (BST): If you pre-registered but haven't yet received your code, input your verified phone number using this link to trigger a text from Laylo.
- Your code delivery message will include an 8-digit code (example below)
- If you don't receive a code, it means your phone number did not get verified via 2FA during registration and won't be eligible to enter. Note that this is just one purchase window; you will still be able to shop the general onsale.
- Presale opens Tuesday, 16 September, 2025, at 10AM BST: Use your code on the official ticketing site for the London shows. You'll be asked to input the unique code after the queue. Availability is limited; a code does not guarantee tickets. Note that your unique codes are redeemable on both the Ticketmaster & AXS ticketing platforms for these dates.
What happens next
- Have your account and payment ready for presale. Log in ahead of time to avoid delays.
- The queue opens 30 minutes before the sale on Tuesday. Aim to be ready before 10AM BST when the presale begins.
- Use your code once. Each code is single-use and is tied to your RSVP. You can purchase tickets for any of the available London dates. There is a ticket limit of 6 tickets per person.
Tips for a smoother presale
- Search your messages for “Laylo” to find your code quickly.
- Only buy through the official ticketing link in your message.
- Keep a second device or reliable Wi-Fi handy.
- Be patient in the queue and follow on-screen instructions.
FAQ
What if I did not register for the presale in advance?
Artist Presale access is only available to those who registered during the presale registration window from 28 August to 7 September.
I registered but do not see a code yet.
Codes were distributed over a 12 hour period beginning Monday, 15 September 2025 10AM (BST). If you believe you signed up and verified your number during the registration window and have not yet received your code, you can try to manually retrieve it at this link.
Can I share my code?
No. Codes are single-use. Sharing can invalidate access.
How can I get in touch with Ticketmaster?
You can get assistance from Ticketmaster via their Help desk, or by reviewing their Ariana FAQ’s!
What happens if my code doesn’t work?
Your code will be an 8-digit code, coming via text message, from Laylo. This is the only code that will work.
Can I buy tickets for more than one night?
Yes, you can get up to six tickets with your unique code.
Does receiving a unique code guarantee a ticket?
No. A code gives you access to the presale, but tickets are limited and high demand means not everyone who receives a code will be able to buy.
Why unique codes?
Artists and fans want the same thing: real people in the room at the show. Unique codes help make that happen. Here’s how it works:
- One unique code for every fan. Each verified fan gets a single-use code that cannot be reused or mass-shared.
- Early verification. 2FA helps confirm you are a person, not a script, before a code is issued.
- Smarter defenses. We flag suspicious signup patterns and known bad actors so more codes reach real fans.
For the London leg of The Eternal Sunshine tour, we are using unique, single-use codes to keep the presale fair and get more tickets into the hands of fans. Across recent high-demand campaigns, we have seen suspicious purchases drop by about half compared with typical industry baselines. We’re proud of that number.
Read more about Laylo’s Unique Codes & Bot Prevention, built for the artists and teams looking for a fairer way to drop tickets and tours.
