Takes by Laylo

A look back at the biggest drops of 2025, from surprise albums and instant sellouts to festivals, tours, and fan-first moments that defined direct-to-fan engagement on Laylo.

ROSALÍA is returning to the stage on her highly anticipated LUX Tour. Fans across Europe and Latin America will get early access to tickets through an Artist Presale powered by Laylo. Here's how we're helping get more tickets in the hands of real fans.

Laylo’s AI turns hours of manual work into seconds, building pages, optimizing emails, and targeting the right fans automatically. Every music marketer's dream.

Do you have a plan for Black Friday yet? If not, you should. It’s one of the biggest opportunities for creators and brands to engage with their audience and drive end-of-year sales. Here’s our guide on how to make this holiday frenzy your own big event.

Ariana Grande returns to the stage on her highly anticipated ‘The Eternal Sunshine Tour.’ The UK Artist Presale is powered by Laylo’s unique codes to help keep tickets in the hands of real fans. Here's how to use your unique code to purchase presale tickets.

We sat down with Interscope Records and Artist Management Agency Mutual Friends to discuss the power of enriched fan data. "Segmentation is everything to maintain your credibility." Watch the full conversation ->

For events, festivals, and promoters: Now you know who whose going to the show. Every fan who buys a ticket on DICE gets synced directly to your Laylo list in real time. Click here to learn more about this integration.

You’ve collected valuable fan data. Now turn it in action. Create a new segment based on real behavior like engagement, purchase history, and location to get your drop in front of the right fans.

The Laylo x Linktree integration just launched. Learn more about how to drop everything from your link in bio.