You’ve collected valuable fan data.
Now turn it in action.
Drop giveaways, early access, VIP exclusives, and more to the fans most likely to act.
Starting today, create a new segment based on real behavior like engagement, purchase history, and location to get your drop in front of the right fans.
With Segments:
- Run giveaways to reward fans and boost reach
- Grant early access to your most engaged fans
- Drop VIP perks for your biggest spenders and superfans
- Target by city, purchase activity, and more
- Convert fans with messages that matter to them
All powered by Laylo’s enriched fan profiles, built on 150M+ real-time fan actions across thousands of drops and over $1 billion in sales across the platform.
Drop to the right audience
Most creators send one-size-fits-all blasts and hope for the best. With Segments, you don’t have to guess.
Want to reward the first signups from your latest drop? One click.
Only want to message your highest spenders about a VIP upgrade? Done.
Dropping limited edition vinyl? Surprise and delight the most engaged fans on your list.
It’s all live on Laylo now.
How artists, fests, & creators use Segments
Segments makes it easy to drop:
- Giveaways to surprise new fans and re-engage dormant ones
- Early access drops that feel personal and reward loyalty
- VIP perks to drive lifetime value from superfans
- Geo-targeted messages to boost ticket sales city by city
Each drop gets smarter as your fan data grows.
Reward the fans who show up & take action
Segments is now available to all creators on Laylo.
Build deeper connections with the most engaged fans on your list and deliver moments that feel personal.
🎯 Start your next drop and see which fans are ready to RSVP, buy, or stream.
👉 Build a segment in your dashboard or create an account to get started
