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The Challenge

🏈 NC State Athletics faced several barriers when it came to SMS marketing. They were limited to onerous, manual, one-to-one texting, severely constraining their ability to drive engagement, capture leads and generate revenue via what was otherwise a very promising marketing channel.

⚡ All reasons why the they decided to partner with FEVO and  Laylo to build a new channel for sales called the Digital Club. This text-focused initiative offers members priority access to game inventory via a seamless mobile experience.

Collecting Sign Ups

🏀 Thanks to FEVO’s integration with Laylo, NC State was able to start deploying drops to fans at the click of a button.

📲 FEVO, meanwhile, was able to facilitate a seamless transition from the text messages to the actual checkout, effectively closing the consumer journey loop and making the entire process ROI-positive.

Results

💡 Leveraging an omnichannel strategy involving email, social, and web campaigns, NC State’s Digital Club has grown exponentially. The club has also evolved to include tailored segments based on specific sports, including football as well as women’s and men’s basketball.

🔥 The success of marketing to the Digital Club via Laylo drops has been so impactful that NC State Athletics is planning to extend this strategy to their women’s and men’s basketball segments. They’ve also launched a specialized channel dedicated to facility and staff groups.