Starting today, unlock real-world activity about your fan list, enriched by their behavior across the entire Laylo ecosystem. Backed by 150M+ fan actions and over $1 billion+ in sales, Enriched Fan Profiles show you who’s buying, streaming, and showing up, plus where in the world they are.
At Laylo, we believe artists, live events, and creators should own their fan lists. Since launching, the biggest names in entertainment have done exactly that—Sabrina Carpenter, Outside Lands Festival, Skrillex, Nicki Minaj, Fred Again.. and the list keeps growing.
Drops have made direct-to-fan not just possible, but expected, in an industry that’s fought hard against it.
And now, we’re making every drop even more powerful.
With today’s update, get a better view of your:
- Fans by location – audience geography based on real-world activity (for city-specific updates)
- Music listeners – fans who’ve connected Spotify (see their top 5 and more)
- Ticket & merch buyers – based on purchases across the Laylo ecosystem and connected storefronts
- Engaged fans – people who’ve interacted with you recently
- Notable fans – followers with 5K+ on Instagram
It’s all live now, ready for you to activate, segment, and reward the right fans at the right time.
Ready to get started? Create a free account, log in to your dashboard, or keep reading to discover how Laylo helps you activate, segment, and reward your fan list.
Explore fan activity across the Laylo ecosystem
Laylo now enriches your fan list with real-world activity, like where they are, what they’re streaming, and whether they’ve bought tickets or merch through connected storefronts.
The redesigned Fans tab makes it easy to explore fan activity, spot the ones most likely to engage with your next drop, and segment them based on behavior.
Enriched insights are highlighted in purple and drawn from millions of real fan interactions across thousands of drops.
A note on enrichment: All first-party data imported into Laylo remains private and protected. Enrichment insights are anonymized.
Message the right fans, faster
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Our Message Composer is redesigned to move as fast as you do.
Now, enriched fan segments like merch buyers, ticket buyers, and music listeners show up as smart suggestions as you start crafting your message.
Just type, select, and send directly to the fans most ready to take action.
Learn more about your top followers
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The new Fan Profile gives you an enriched view of each contact in your fan base so you can connect one-on-one.
Whether you're dropping personalized notes or building collaborations, you can now discover insights, send messages, and track engagement at the individual level.
If they’ve connected platforms like Spotify or Instagram, you’ll also see deeper insights like listening behavior, RSVP history, and follower count.
The future of direct-to-fan, unlocked
At Laylo, we build with artists and teams at the center.
So you can deliver more moments that move culture.
So you can build a career on your terms.
So you can grow real relationships with fans who fuel you.
With Enriched Fan Profiles, we’ve made it easier to identify your most valuable fans and create deeper relationships within Laylo’s ecosystem, built on the world’s most powerful network of drops.
This is a big step forward. And we’re just getting started.
