Hippie Sabotage used Laylo across multiple touchpoints during their "ENTER THE UNKNOWN" tour.
Collecting Sign Ups
📢 They initially announced the tour with a multidrop, collecting signups from thousands of fans eager to snag presale tickets.
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/66437172feaa2ee9924d6d59_1.webp)
QR Code Activations
💡 Fast forward a couple of months -- in between their opener on tour, as well as on several other screens within the venue, Hippie displayed a Laylo QR code that unlocked access to an exclusive unreleased track.
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/66437190f0272dc58147e67c_1.jpeg)
🎵 Fans scanned the QR, input their phone number or email, and immediately got a link to the track.
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/664371e92010387ccaaf205d_1.jpg)
Instagram DM
📸 The day after the show, Hippie Sabotage posted Instagram Stories prompting fans to respond with a designated IGDM keyword to unlock an album of photos from the night prior.
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/6643720e2c280534dfbc27cf_1.png)
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/6643721de324c09093de2d82_2.png)
Results
💰 This was another great way to 1) collect signups from your die-hard fans coming out on tour and 2) engage with fans in a new and creative way
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/6643723a2010387ccaaf741f_1.jpeg)
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Celina Spookyboo
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