The Drop
Friday Beers used Laylo to promote their new golf inspired collection called Hit Different.
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/65832b89a0b78e1986a851d6_1.png)
They created a drop and shared the link across their main Instagram page and on their dedicated page for Hit Different.
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/65832c098aac4e85905ee26a_Screenshot%202023-12-20%20at%201.01.32%20PM.png)
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/65832c64830573b451ca7b15_Screenshot%202023-12-20%20at%201.02.07%20PM.png)
![](https://cdn.prod.website-files.com/64c00d7f5a62430213876b9e/65832c7607f01d1c9efb6653_Screenshot%202023-12-20%20at%201.02.28%20PM.png)
Results
Friday Beers was able to drive thousands of fans to their new drop. They also built a list of fans to notify for future drops.
Drop like top creators
Drop merch, tickets, content and more with best-in-class direct messaging with Laylo, The Drop CRM
Create a Drop![](https://cdn.prod.website-files.com/61d60e9ad7eb927cabbb4c9e/6464ec63a8be3072738fbef0_celinaSpookyBoo-tile%402x.jpg)
Celina Spookyboo
![](https://cdn.prod.website-files.com/61d60e9ad7eb927cabbb4c9e/6464ec637a976bc546d73013_usher-tile%402x.jpg)
Usher
![](https://cdn.prod.website-files.com/61d60e9ad7eb927cabbb4c9e/63e6d087bc6a9a592a92ac6d_channels4_profile-1.jpg)
Nick DiGiovanni
![](https://cdn.prod.website-files.com/61d60e9ad7eb927cabbb4c9e/6464ec6349a35f360e14c1d5_sadieJean-tile%402x.jpg)