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Feature: Drop an Album, Merch and Tour like Victoria Monét

March 28, 2024

Album Rollout

💥 This year Victoria Monét exploded with a few viral singles like “On My Mama” all leading up to the release of her summer album, JAGUAR II.

📲 She used Laylo to capitalize the attention around the JAGUAR II rollout and build a list of close fans that she could reach directly.

Tour Drop

🎫 In July, Victoria created a multidrop to announce her 23 stop tour for JAGUAR II. This first wave of signups drew in thousands of phone numbers and emails with fans segmented by cities.

📈 She notified all of these fans about presale tickets and the general sale driving direct sales.

Vinyl & Merch Drops

📀 Two months later, she reached out to the same list with a link to pre-order the JAGUAR II vinyl. This was the first time that she gave her Laylo fans exclusive access before everyone else.

👕 Her Laylo fans also got first dibs on JAGUAR II merch when she announced it to tens of thousands of fans.


💅 Using Laylo’s Shopify integration, Victoria Monét tracked the immediate impact and ROI of her text blast. She knew how many fans clicked through to her store (40% CTR) and how much revenue came directly from the SMS promotion.

Drop like top creators

Drop merch, tickets, content and more with best-in-class direct messaging with Laylo, The Drop CRM

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