2 weeks prior to the drop, Jack Carden, a graphic artist from New Zealand, began building hype for his upcoming merch drop across Instagram and Tiktok.

The Drop

Jack used a Laylo drop link in his bio so that fans could get first to access the merch.

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The Results

On drop day, all 1,600 fans that signed up were sent the link to the merch. In the first minutes of the merch drop, Jack did over $1,000 in sales per minute and had over 500 people shopping live. He was also able to send a follow up message to those fans a few hours before the merch ran out to drive more last minute sales.

1560/1600 fans opted in to get future updates from Jack, so whenever he releases more merch, videos, etc. all those fans will be notified again.