Kali announced a new album and used Laylo’s multidrop feature to sell presale tickets for her upcoming tour.

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Announcement

💅 After 3 years since her last album, Kali Uchis started 2023 off with major news. She surprised fans with a double announcement: a new album and tour called "Red Moon in Venus". Kali posted a link to her Laylo multidrop in her IG story. She invited fans to RSVP and tens of thousands responded. For the next two days they anxiously waited for that special text with the presale code.

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The Drop

📮 With the multidrop page, fans could find their tour stop and sign up to get a text reminder within seconds.

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🎟️ And if their city wasn’t on the list they could still register in case more stops were added.

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📮 Two days later, everyone on her Laylo received a personal text about presale tickets, a special passcode, and the exact time and link to buy.

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Results

📈 Kali’s texts averaged an 162%% CTR across 22 drops (tour stops). Insane results.

🎟️ There was so much demand for tickets that she added 2 more shows to NYC and Chicago! And of course she used Laylo to announce the additional shows specifically to fans who signed up for those cities.

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