Do you have a plan for Black Friday yet? If not, you should. It’s one of the biggest opportunities for creators and brands to engage with their audience and drive end-of-year sales. Here’s our guide on how to make this holiday frenzy your own big event.

Black Friday isn’t all about making sales, it can also be a great opportunity to grow your owned fan list. Lead acquisition can increase by as much as 226% during the Black Friday period.‍

Drop schedule

⏰ Notify your fans in advance and emphasize that this offer is exclusively for them!

Your fans might not expect a Black Friday offer from you, so make your drop a big event. Hype = Drop RSVPs!

• Nov 3rd - 25th: 2-3 posts outlining the offer + driving fans to sign up for the drop
  • Add your drop link your social media bio (have you seen our Linktree integration?)
  • Promote on social media (our Instagram Integration is perfect for this!)
  • Send a message blast to your existing list. Utilize SMS keywords as an easy way for existing fans to opt in for the drop.
  • Upsell to your merch store (check out our Shopify integration) for a sneak peek of what’s to come. ‍

• Nov 26th & 27th: Last minute reminders (Social Media) with a clear CTA. For example, “Last chance to get in on my exclusive BFCM offers! RSVP here: [link]”

• Nov 28th, am: Black Friday Launch (Social Media + Laylo Drop + Message to Full List)
• Nov 28th, pm: Black Friday Reminder w/ Link (Social Media + Laylo Message)
• Nov 29th: Cyber Monday FOMO for fans who missed Friday’s drop (Social Media + Laylo Message

💡 Pro-Tip: Motivate fans to RSVP by offering an exclusive discount code or giveaway as an incentive to opt-in for your drop!

Collect Signups

1. Import your contacts into Laylo

🗣 Make sure you’re reaching your biggest fans by uploading your fan lists into Laylo.

• Switch from a SMS platform like Community
• Import emails from a Mailchimp list (or other email marketing provider)
  • 💡 Pro-tip: you can also import email design templates from Mailchimp
• Shopify customer lists

2. Create a drop

👉 Log into Laylo.com and quickly create a drop page for your upcoming Black Friday sale. Add a photo and customize the color to fit your vibe!

3. Share your drop (everywhere!)

📱 Get fans signed up to be notified sooner rather than later. Black Friday gets noisy -  you don’t want your drop to go unnoticed. Post your Drop link on Instagram, TikTok, Twitter, YouTube etc. Tell fans what they'll get by signing up!

🖥️ Easily embed your drop onto your website, online store, and/or Linktree.

💡 Pro-Tip: Get fans to opt-in via Instagram DM + Instagram Comments.The best way to collect sign ups quickly is to use Laylo’s Instagram integration to strategically get fans to opt in in the second they see your announcement.

On Instagram, tell your fans to DM you your chosen keyword, or comment on a designated in-feed post, to automatically get notified before anyone else. Make the keyword/CTA relevant to the product you’re selling!

Consider hopping on IG live or hitting your IG Broadcast Channel and connecting with them personally leading up to or on the day of the drop.

Pro Tip - Connect Shopify

If you have a Shopify store, then you should connect it to Laylo! The integration lets you automatically add emails and phone numbers from fans who purchased merch. Plus, you’ll be able to track revenue on every message you send with a Shopify link!

💬 You’ll also be able to segment based on what products fans have bought in the past. This allows you to send targeted messages with specific offers based on buying behavior. Overtime, you will see how much a fan spends in your fan analytics.

✅ Follow the instructions below to connect your Shopify and read the our complete Shopify + Laylo Guide for more details.

How to connect Shopify

Your Shopify store can only be connected to one individual Laylo account. Here’s how to connect:

⚠️ You must have SMS Opt-In enabled at your Shopify Checkout. Laylo will not pull data from buyers who do not opt into future marketing. Please follow this guide for enabling.

1. Login to Laylo account
2. Verify Pro subscription (head to settings > then billing to upgrade to Pro)
3. Head to settings > then click Integrations and scroll down to the Shopify section. Follow the prompts to connect your shop. Shopify will redirect you back to the integrations page after a successful connection.

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