From presale signups to tour announcements, here's how 2026's Grammy nominees use Laylo to turn fan momentum into real results.
Sabrina Carpenter
Nominated for: Record of the Year, Album of the Year, Song of the Year, Best Pop Vocal Album
Sabrina Carpenter's Short n' Sweet era marked her first arena tour. For both her album release and 72-date world tour, Carpenter's team used Laylo to capture first-party fan data and drive presale signups. With "Espresso" and "Please Please Please" dominating charts, the ability to message fans directly meant announcements cut through the noise. The result: sold-out arenas across North America and Europe.
Doechii
Nominated for: Record of the Year, Song of the Year
Doechii doesn't just announce tours. She creates moments. For her Live from the Swamp tour, she launched a countdown during her Lollapalooza set, drove off stage in an albino alligator-wrapped car, and placed massive gator installations at landmarks across cities she'd visit. Laylo captured the fan data behind the spectacle, turning viral buzz into an owned list she could message directly when presale dropped.
Olivia Dean
Nominated for: Best New Artist
Breakout artist Olivia Dean used Laylo to power signups for her Across the Atlantic Tour and drive pre-saves for her single "Nice to Each Other." The British singer-songwriter has been building momentum since her debut album Messy landed on the Mercury Prize shortlist. Her Laylo drops helped capture fan data on both sides of the pond ahead of her biggest year yet.
Leon Thomas
Nominated for: Album of the Year, Best New Artist, Best R&B Performance
Leon Thomas had one of the biggest breakout years in R&B. His Mutts Don't Heal tour reflected that demand. His team used Laylo to capture signups for merch drops, pop-up events, and tour presales. When Ty Dolla $ign surprised the crowd at one stop, it wasn't just a moment. It was content that drove even more fans to sign up for the next announcement.
Turnstile
Nominated for: Best Rock Song ("NEVER ENOUGH")
Turnstile's Never Enough album and EU/UK tour cemented them as one of rock's most vital live acts. From Glastonbury to a sold-out Alexandra Palace, the band used Laylo to manage presale demand for a 20+ date European run. With support from The Garden and High Vis, the tour became a showcase for punk and hardcore's next generation.
sombr
Nominated for: Best New Artist
By sharing his Laylo drop across Instagram, sombr captured over 50,000 fans before his EU/UK tour announcement. The result: instant sellouts, venue upgrades in Paris, Manchester, Zurich, Berlin, and Barcelona, and three added London dates at O2 Academy Brixton.
Ariana Grande
Nominated for: Best Pop Duo/Group Performance ("Defying Gravity")
Fresh off her role as Glinda in Wicked, Ariana Grande announced her first tour in six years: the Eternal Sunshine tour. The presale for her five-night London O2 Arena residency attracted millions of potential buyers. Laylo helped her team manage demand and ensure the most engaged fans got access first. Five additional London dates were added during the original presale.
GloRilla
Nominated for: Best Rap Album (GLORIOUS)
After her debut album Glorious launched at No. 5 on the Billboard 200, GloRilla announced a 22-city North American tour. Using Laylo, she captured signups from fans across Oklahoma City, Atlanta, Chicago, Dallas, and more. The tour culminated in a hometown Memphis show at FedEx Forum.
Shaboozey
Nominated for: Best Country Solo Performance ("Good News")
"A Bar Song (Tipsy)" broke records with 19 weeks at No. 1, the longest-running chart-topper in Hot 100 history. When EMPIRE celebrated their 15th anniversary, Shaboozey headlined a free concert at San Francisco's Civic Center, drawing over 20,000 fans. Laylo helped capture signups ahead of the event. On stage, he received his RIAA Diamond plaque for 10 million units sold.
JID
Nominated for: Best Rap Album (God Does Like Ugly)
JID's God Does Like Ugly tour spans nearly 70 dates across North America, Europe, and Australasia. With Young Nudy supporting US shows and Mick Jenkins on the European leg, the tour is one of hip-hop's most ambitious. Laylo helped his team manage presale signups and segment fans by location, ensuring the right announcements reached the right cities.
Summer Walker
Nominated for: Best R&B Performance ("Heart Of A Woman")
Summer Walker's Finally Over It completes the trilogy that started with Over It and Still Over It. Her first arena tour, Still Finally Over It, hits 20+ arenas including Barclays Center, State Farm Arena, and a London O2 date. Laylo helped capture presale demand and segment buyers vs. non-buyers for targeted messaging.
Zara Larsson
Nominated for: Best Dance Pop Recording ("Midnight Sun")
Zara Larsson's Midnight Sun tour is her most ambitious to date, spanning Europe and North America from October 2025 through April 2026. Her Laylo drop page drove presale signups, with an artist presale running two days before general tickets. Major stops include London, Paris, Amsterdam, and Los Angeles.
Wet Leg
Nominated for: Best Alternative Music Album (moisturizer)
Wet Leg's sophomore album moisturizer debuted at No. 1 on the UK Albums chart, selling over 26,000 units in its first week. The band used Laylo to announce the album and capture fan signups ahead of release, with a
Dijon
Nominated for: Producer of the Year, Non-Classical
Dijon's Baby album tour spans 30+ dates across North America and Europe. From Brooklyn Paramount two-nighters to London's 2026 kickoff, Dijon used Laylo to capture presale signups and build anticipation.
Jon Batiste
Nominated for: Best Americana Album (BIG MONEY)
Days after performing the National Anthem at Super Bowl LIX, Jon Batiste announced the Maestro Tour, an intimate run at venues like the Metropolitan Opera and Walt Disney Concert Hall. Laylo helped capture signups from fans who wanted the most personal Batiste experience yet.
Jesse Welles
Nominated for: Best Americana Album (Middle)
Jesse Welles' Down Under The Powerlines tour was rescheduled because of his Grammy nominations. The Arkansas troubadour moved his Australian dates forward a week to attend the ceremony on February 1st. Laylo helped communicate the change directly to ticket holders. $2 from every ticket goes to Lifeline Australia.
The Playbook
These artists span pop, rap, R&B, rock, country, and Americana. What they share: they own their audience. They capture fan data from Instagram, turn presale hype into sold-out shows, and communicate directly when it matters most.
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