Ahead of new music and a packed Ibiza season, FISHER gave fans a simple prompt:
Call his hotline and ask for a favour.
Fans leave a voicemail. Moments later, they receive a text or WhatsApp message inviting them to opt-in to his list.
What starts as a fun, unexpected interaction becomes a direct line to the fan.
He promotes the hotline everywhere it matters—from a dedicated splash page, where fans can join instantly or call in, to on-stage moments at his shows and signage in key markets like Miami for Music Week.
FISHER’s audience is global, so the experience has to work everywhere.
With Laylo’s WhatsApp integration and SMS messaging, every fan receives a text on the platform they already use, no matter where they're calling from.
Once a fan joins, every action adds context.
All of it feeds into a single fan profile inside Laylo. This gives FISHER’s team a real-time view of who their fans are and how they engage, not just that they opted in.
Plus, segments let the team message fans based on this behavior, from recently engaged to merch buyers or ticket buyers.
What looks like a simple hotline is actually a fan list growth and engagement engine:
Capture → Message → Learn → Re-engage
This is how you engage and reward the fans who take action. 🔥
50% of fans converted
2 messaging apps activated
