NITO

Trusted Laylo Partner

Join the community of independent artists, agents, and managers with access to education, advocacy, and industry resources to grow your career. National Independent Talent Organization (NITO) is a 501c6 trade organization

Explore NITO Membership

Built for independent music professionals

NITO provides education, advocacy, and networking resources that help independent artists, agents, and managers navigate the industry and grow their careers.

Data-driven touring and releases

Pair NITO's industry resources with Laylo's fan data tools to target the right markets, sell more tickets, and prove ROI on every release and tour.

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Touring Suite

End-to-end tour rollout strategy leveraging Laylo’s touring suite. Helping you get from “announce” to “sold out”.

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Drops

Auto-generate high-converting drop landing pages–7x more effective than traditional pages.

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Segmentation

Send messages by location, signup method, drop engagement, and more

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CRM

Set up multi-channel messaging flows across SMS, email, IG DMs, and WhatsApp.

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Campaign strategy

Develop 360° strategies to grow your Laylo list & engage your fans.

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Multichannel

Send the same message to fans across SMS, email, and Instagram DMs. Write it once and send it everywhere.

The trade org for independent music professionals

Join the community of independent artists, agents, and managers with access to education, advocacy, and industry resources to grow your career.

Explore NITO Membership
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