To promote his latest album, Audien created real-world engagement opportunities in major U.S. markets, using Laylo to capture first-party data and give fans a meaningful way to participate.
January 25, 2026
Cooper went into his latest release cycle with strong social engagement and a hungry fanbase. He used Laylo to turn that attention into an owned audience he can reach anytime, while lifting presaves, first-day streams, merch sales, and ticket conversions.
November 21, 2025
Country superstar Jason Aldean drives fan list growth through IRL giveaways and creative digital campaigns.
October 29, 2025
When EMPIRE turned 15, the record label wanted to celebrate in a way that reflected its culture: by giving back to fans and the city that shaped it. What started as a free concert became a masterclass in fan list growth.
October 17, 2025
JVKE used Laylo to build suspense and drive fans to his mailing list to presave his viral hit song “Golden Hour.”
July 16, 2025
After dropping a successful and critically acclaimed album in 2023, Russ kept his foot on the gas. With the new year coming up, the prolific rapper let his fans know that everything from new music, to merch, to shows was coming in hot for 2024.
July 16, 2025
GRiZ is DJ, songwriter, and electronic music producer. He drives tons of sales to his merch store, music, + more with Laylo.
July 14, 2025
Wu-Tang Clan collaborated with Nike once again to bring back their iconic yellow and black Dunks, originally released in 1999 as a limited-edition collector's item with only 36 pairs sold to the public.
July 14, 2025
