Key First Steps

1. Edit Your Team Profile: Simply add your image, name and socials. Your profile page is a public link where fans can join your list anytime, even if you don't have a specific drop or event to announce.
2. Import Fan’s Emails & Phone Numbers: If you need to consolidate messaging tools, you can import contacts from any source.

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Consistently Grow Your List

Even when you don’t have a specific event or drop campaign to promote, you should always drive fans to subscribe to your Laylo for updates and offers.

We’ve seen teams convert more signs ups when they emphasize how easy it is for fans to subscribe. Fans can sign up in seconds.

Make sure to share your link everywhere you interact with fans, including:

• Existing email list
• Social link overlay
• In-App push
• Website embed

QR Codes (In-Stadium Activations)

QR Codes enable fans to easily & quickly sign up for notifications & drops. Put your QR on the Jumbotron, in the Box, or at the out-gate for instant activations and CRM inclusion.

Call to Actions

When sharing your link, make sure you give fans a reason to subscribe. Here are some examples of good call to actions.

• “first to have access to tickets”
• “Exclusives and offers”
• “first to get special offers and announcements”

Social media is crowded and it’s only getting harder to capture fans attention. It’s easy for fans to miss out on offers and announcements.

Let your fans know that Laylo is the best way for them to never miss out. This will help you migrate your core fans from social media so that you own the direct relationship.

Laylo also has an Instagram integration which allows your fans to RSVP for a drop directly in their DMs.

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Drive Value for Premiere Ticket Holders

Sports super fans love knowing that they’re getting offers and news ahead of everyone else. Use Laylo to let them get ahead and communicate anything special to them early whether it’s tickets, merch or off-season events.

Segmented Messaging

Segment and talk to your top fans at any time. Invite them to an exclusive list for early news and offers.

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Text Fans during Live Events

Reward your premier fans during the game with a surprise text. Offer them a free drink, a private meet and greet, or discount on merch.

You can segment and send it only to your top fans. Or you can send it to your general list to create FOMO among fans that aren’t at the game. Just make sure to do this selectively and not every game.

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Special Events, Co-Branded Experiences & Theme Nights

Create a drop to drive tickets for special fan experiences such as events, big rivalry games, charities, brand partnerships, special halftime shows, and themed nights.

Use this guide on how to create a drop.

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Engage Fans During Off Season

Off season can be very quiet for a lot of fans. Without games, fans might forget or feel disconnected from their favorite teams. You can use Laylo to engage those super fans to keep them excited.

Exclusive Memorabilia

Give you premiere fans early access to exclusive memorabilia at the end of the season or after historic moments.