Capitol Hill Block Party sold tickets through Eventim with a direct pipeline to Laylo running in the background. Every ticket buyer, phone number, email, and purchase confirmation synced instantly to their fan list. 100% of ticket buyers landed in Laylo without a single manual upload. The festival turned their ticketing platform into a growth channel on autopilot.
Beyond contact info, each fan profile created in Laylo captures spend history, Instagram engagement, and verified ticket buyer status. The festival now knows exactly who their highest-value fans are. When it's time to announce next year's presale or drop exclusive merch, they can segment by actual behavior, not guesswork.
When the festival announced their lineup, they messaged an audience of verified ticket buyers who had already committed money. The result: 38% CTR on the lineup announcement and 7% conversions to purchase. That's not a cold email blast. That's an owned audience ready to click, share, and buy again.
38% CTR on lineup announcement
#1 Eventim became top source of fan list signups
100% of ticket buyers synced automatically to Laylo
