Jack White’s team strategically created drops for small venue shows in different cities, allowing fans to sign up for a chance to attend these exclusive performances. These underplays acted as both a unique experience for fans and a way to measure demand in these locations. By tracking which cities had the highest engagement and the most sign-ups, the team was able to collect essential fan data that helped them decide dates for the full tour. This data-driven approach ensured that the tour was planned around the locations with the most interest, maximizing attendance and engagement.
Fans were ecstatic about the tour announcement, and ticket demand skyrocketed. The excitement built from the small shows translated directly into strong ticket sales with most show being sold out in minutes for the full tour. By leveraging Laylo’s platform, Jack White’s team was able to turn exclusive small shows into a massive, well-planned tour that left fans thrilled and eager to attend.