Jack White
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Drop underplays & a tour like Jack White

Jack White's team used Laylo's platform to first launch a series of exclusive underplay shows, gathering valuable fan data that later powered the successful launch of his full tour

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Jack White’s team strategically created drops for small venue shows in different cities, allowing fans to sign up for a chance to attend these exclusive performances. These underplays acted as both a unique experience for fans and a way to measure demand in these locations. By tracking which cities had the highest engagement and the most sign-ups, the team was able to collect essential fan data that helped them decide dates for the full tour. This data-driven approach ensured that the tour was planned around the locations with the most interest, maximizing attendance and engagement.

With all the data gathered, Jack White’s team launched a full tour using Laylo’s multidrop feature. Fans were able to sign up for their city, ensuring they received early access to ticket sales and exclusive updates.This approach created a seamless transition from the smaller, intimate shows to the large-scale tour, keeping fans engaged throughout the entire rollout. When tickets were released, Jack posted a video on Instagram announcing that tickets were now available, directing fans to his Laylo link in bio where they could access the multidrop and purchase tickets for their chosen show.

Fans were ecstatic about the tour announcement, and ticket demand skyrocketed. The excitement built from the small shows translated directly into strong ticket sales with most show being sold out in minutes for the full tour. By leveraging Laylo’s platform, Jack White’s team was able to turn exclusive small shows into a massive, well-planned tour that left fans thrilled and eager to attend.

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Sold Out in Minutes

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sold out in minutes

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one tour link, multiple cities

Drop like Jack White

Artists, events, and promoters drive momentum, drop in style, and build a direct line to their fans with the #1 CRM for entertainment.

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