To drive hype for their upcoming Miami festival, Rolling Loud ran a high-stakes giveaway during their California livestream. Fans had the chance to win a full VIP experience: 3-day VIP passes for two, hotel accommodations, and flights. The only entry requirement? Sign up via their Laylo drop.
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Rolling Loud made it effortless for fans to enter. They embedded the Laylo signup form directly on their website and pinned it to the top of their YouTube livestream, turning real-time viewers into fans who opted in to their list.
As soon as fans signed up, they got an instant welcome message from “Rolling Loud” saved right in their phone, setting the stage for ongoing, direct fan communication. 👇
In just one weekend, Rolling Loud captured 25,000+ fan signups with a jaw-dropping 75% conversion rate. Every signup is now a direct contact they can activate for future ticket and merch drops—turning a one-time livestream moment into a powerful fan acquisition engine.
25,000 fan sign ups throughout the weekend
75% of page visitors joined Rolling Loud's fan list
