A day before the North America tour announcement, Sam dropped hints on Instagram with emoji flags for the US, Canada, and Mexico.
This simple, mysterious teaser created anticipation and kept fans guessing about the big announcement.
The next day Sam made the official announcement and shared the Laylo link for fans to get the exclusive pre-sale password.
In just a few seconds, fans could find their tour stop and sign up to get a text or email reminder. And if their city wasn’t on the list they could still register in case more stops were added.
When presale tickets went live, everyone got a text or email with a link based on which city they RSVP’d for.
Since it was so easy to RSVP, tens of thousands of fans instantly signed up to get the presale code, setting Sam up for an easy onsale day.
75K+ sign ups in 24 hours
140% conversion rate for RSVPs
