Use Laylo to reward your fans with a giveaway all while collecting sign ups and building your list.

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Build Your Drop

Before kicking off your campaign, use this step-by-step guide to build out a drop page for your merch.

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🤫 Keep your drop in draft mode while you build it. Publish it once you’re ready to share the drop with fans and start getting signups

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Legal (Must Read!)

Add your Terms and Conditions on the Drop Details. Please consult your own legal team about local and federal laws. Laylo, Inc. is not responsible for any inappropriate or illegal giveaways or rewards.

Collect Sign Ups

Share your Laylo drop link everywhere! Add it to your link in bio, post the link in your story and embed it on your website.

🎉 Make sure you clearly communicate the instructions for entering the giveaway. Let fans know how easy it is for them to join and when, where and how you’ll notify the winners.

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Instagram DMs

🏀 Thousands of fans replied to Friday Beers IG story with “March.” 👇

The best way to collect sign ups quickly is to use Laylo’s Instagram integration to strategically get fans to opt in the second they see your announcement.

On Instagram, tell your fans to DM you your drop keyword to automatically get notified before anyone else.

It’s smart to make the keyword on brand to you or related to your giveaway.

💬 Click here to learn how to connect Laylo to Instagram DMs.

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Website Embed

If you have a website, you should use Laylo’s API to embed the Laylo drop and collect sign ups.

🔊 After creating a Laylo drop, the Rolling Loud Festival embedded their sign up form directly onto their website and pinned it on their youtube livestream. 👇

Check out their full case study here!

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Pro Tip: Text-To-Win

If you have a custom phone number, you can also have your fans text you to join a giveaway.

💡 Click here to learn how to claim a custom number.

If you’ve set up an Instagram keyword for your drop, fans can also text that same keyword to join your drop list.

When it comes time to choosing winners, you can directly respond to fans in the SMS Responses tab of your Messages. This makes the experience fun and personal for fans.

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Select and Message the Winners

With Laylo, it’s easy to select and notify the giveaway winners with next steps.

At any point, you can go into your drop analytics to see your list of fans. If you want to message a select group, then you can download a CSV of the fan data, segment it and re-upload those fans as a targeted list.

If you need to collect more information from fans like shipping addresses, include a link to a google form with more questions.

💡 Watch below to see how Elliot Greer announced a giveaway of free tickets to a NYC show to hear a live set of his new album. He paired the giveaway with a Spotify presave and used Laylo to notify winners via text and email.

💡 If you’re choosing a specific group of fans, you can filter your message by location, drop, imports, signup type and joined date!