Chris Lake and FNGRS CRSSD each ran their own Laylo drops to promote the event, but they ran a combined playbook. Using Laylo’s collab feature, each team listed the other on their campaign. That meant fans from both sides saw consistent messaging, and both teams collected data from a wider audience.
At the end of the RSVP flow, they also co-promoted a presave for an upcoming single. When fans opted in teams gained long-term visibility into their top 5 artists on Spotify via Fan Profiles in their Laylo dashboard.
Anticipating high demand, both Chris Lake and FNGRS CRSSD both announced presales. Chris Lake's Artist Presale went live 2 days before the drop, whereas FNGRS CRSSD held their pre-sale a few hours ahead of general on-sale.
Fans could opt-in to either pre-sale via Laylo's 1-click RSVP flow that converts 7X better than traditional landing pages.
Once RSVP lists were built, both teams used Laylo to send messages via fans preferred platform. SMS and Instagram DMS drove the strongest engagement.
Once the drop was live, thousands of fans clicked in immediately to buy tickets. The campaigns ran in parallel, but the execution felt unified and highly personal.
The 12,000 capacity show at Waterfront Park sold out in instantly. During presale, click-through rates hit 179 percent, meaning many fans clicked more than once. The waitlist continued to grow for months as fans tried to get in on the sold out drop.
On the day of general on-sale, Chris Lake posted on his Instagram:
"San Diego you lot are insane! Completely SOLD OUT, see you guys in August" :)
12,000 tickets sold instantly
42% conversions, 6x> traditional landing pages
45% of RSVPs presaved on Spotify
