Chris Lake and FNGRS CRSSD each ran their own Laylo drops to promote the event, but they didn’t do it in silos. Using Laylo’s collab feature, each team listed the other on their campaign. That meant fans from both sides saw consistent messaging, and both teams collected data from a wider audience.
At the end of the RSVP flow, they also co-promoted a presave for an upcoming single. When fans opted in teams gained long-term visibility into their top 5 artists on Spotify via Fan Profiles in their Laylo dashboard.
With RSVP lists built, both teams used Laylo to send messages via fans preferred platform. SMS and Instagram DMS drove the strongest engagement.
Once the drop was live, thousands of fans clicked in immediately to buy tickets. The campaigns ran in parallel, but the execution felt unified and highly personal.
During onsale, click-through rates hit 179 percent, meaning many fans clicked more than once. The show sold out fast, and fans are still lined up on the waitlist hoping to get in on the drop.
179% avg. CTR
42% conversions, 6x> traditional landing pages
