All case studies
The Talking Heads icon used Laylo's Tour Suite to 2.5X his fan list and gross more than $50 million in ticket sales worldwide, proving that legacy acts can engage mixed-age audiences across platforms. Here's how.
March 2, 2026
Canada's largest independent EDM festival grew their SMS list from zero to thousands in 48 hours. Here's how.
February 4, 2026
To promote his latest album, Audien created real-world engagement opportunities in major U.S. markets, using Laylo to capture first-party data and give fans a meaningful way to participate.
January 26, 2026
All Time Low recorded their best on-sale days to date across North America and the UK/EU for their EVERYONE’S TALKING tour. Using a voicemail teaser, Instagram RSVPs, and Laylo’s Touring Suite, the band turned fan hype into presale demand.
October 28, 2025
When EMPIRE turned 15, the record label wanted to celebrate in a way that reflected its culture: by giving back to fans and the city that shaped it. What started as a free concert became a masterclass in fan list growth.
October 20, 2025
CRSSD turned lineup teasers into a high-intent list, then timed reminders to convert. They kept fans engaged even after selling out weekend passes with artist collabs and a citywide scavenger hunt.
September 23, 2025
Zac Brown Band built momentum leading up to their Sphere announcement with merch drops and IRL fan activations, capturing thousands of new fan list sign-ups and selling out every presale show.
October 7, 2025
Rolling Loud used Laylo to turn their California livestream into a high-converting fan funnel, running a giveaway and embedding a signup form on YouTube and their site to capture 25,000+ fans with a 75% conversion rate.
July 18, 2025
Outside Lands is a music festival held annually in San Francisco’s Golden Gate Park. It hosts over 200,000 attendees every year and holds a special place in the heart of Bay Area culture.
Mitski used Laylo to tease fans and collect signups during her campaign for her national tour and seventh studio album, The Land Is Inhospitable and So Are We.
October 3, 2025
Offer fans a list of options on a Drop page. Perfect for tours and live events.
