As part of their annual 12 Days of Bassmas campaign, Shambhala announced a giveaway for two tickets to the 2026 festival on Instagram.
To enter, fans:
Bonus entries rewarded fans who shared the post to their stories, expanding reach while keeping the opt-in friction low.
Using Laylo’s Instagram comment automation, every commenter received a DM with a verified SMS signup link, turning social engagement into a compliant, owned audience.
Shambhala paired a high-intent prize with a simple, native flow. Fans were already commenting, tagging friends, and sharing festival content. Opting into SMS felt like a natural next step, not a marketing ask.
By routing all entries through an official Laylo link, the team avoided scammers and ensured a clean (and verified!) subscriber list.
Even when you’re sold out, you can turn fan excitement into long-term momentum by designing drops that capture owned data.
Built an entirely new SMS list from scratch in 2 days
Converted 30%+ of Instagram commenters into SMS subscribers
Created a direct fan channel independent of social algorithms
